Dr Kevin Dutton is a research psychologist at the Department of Experimental Psychology, University of Oxford. His dual areas of expertise lie in the science of persuasion and influence and in the psychopathic personality. His unique contribution to the former field is his identification of the SPICE model of persuasion which details five core components of effective influence (simplicity, perceived self-interest, incongruity, confidence and empathy.) His unique contribution to the latter is that, having been instrumental in drawing attention to a sub-group of psychopath known as the ‘functional’ or ‘successful’ psychopath, he has now gone one stage further and made the case that there are also GOOD psychopaths: people who are ruthless, fearless, charismatic, focused and unempathic…but who use these qualities for the good of society as opposed to its ill.
Kevin is the author of four best-selling books: Flipnosis - the Art of Split Second Persuasion (2010); The Wisdom of Psychopaths - Lessons in Life from Saints, Spies and Serial Killers (2012); The Good Psychopath’s Guide To Success – How To Use Your Inner Psychopath To Get The Most Out of Life (2014); and Sorted – The Good Psychopath’s Guide To Bossing Your Life (2015) (the latter two co-written with Andy McNab.) His work has been translated worldwide into over twenty-five languages.
Kevin’s writing and research has been featured, amongst other publications, in Scientific American, New Scientist, The Guardian, The Times, Psychology Today, The New York Times, The Wall St Journal, The Washington Post, Newsweek, Slate, USA Today and others.
In addition to his academic research and his public engagement activities, Kevin also acts as a consultant within both the public and private sectors. His clients come from a wide range of fields including senior corporate management, elite sport, and military intelligence.
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