Jaideep Prabhu is Professor of Marketing and Nehru Professor of Indian
Business at Cambridge Judge Business School. His research and consulting
expertise straddles marketing, innovation, strategy and international business.
In 2016, he was named as a management thinker 'most likely to shape the
future of how organisations are managed and led' by Thinkers50. His most recent
book, Frugal Innovation, won the CMI’s Management Book of
the Year Award 2016.
Jaideep's latest book, How Should a Government Be?, is published by Profile Books.
Agent: Patrick Walsh
